Village Roadshow, Microsoft and Collective Campus have come together to run APAC’s first dedicated Accelerator program for Mixed Reality startups.

With AR and VR technologies on the cusp of breaking into the mainstream, corporates and startups alike are seeing the massive potential the technologies have in shaping the way we consume and produce entertainment in the future.

Why has the program been established?

One of the biggest challenges for early stage startups is finding product-market fit on a limited runway.

By combining the agility of startups, and their ability to discover new business models, with the domain expertise, reach, and brand of established corporates, we hope to create a program which can accelerate 12 months of development into 3.

The VRL Accelerator is a collaboration between Village Roadshow, Microsoft and Collective Campus.

What do Village and Microsoft get out of supporting the program?

Technology is rapidly changing and all businesses, no matter how large or small, are not immune to disruption. Village is a leader in the entertainment industry and is looking for ways to identify, support and partner with innovative companies in their sector. Microsoft, along with other hardware partners, is building a Mixed Reality ecosystem across Windows 10 and wants to encourage and support more companies building for the new landscape as possible.

In other words, your success is our success.

The Team

About Village Roadshow

Village Roadshow is a Melbourne born and bred company with diverse businesses across Theme Parks, Film and DVD Distribution, Cinema Exhibition, Film Production and Marketing Solutions.

In film, Village Roadshow is one of the most successful independent producers in Hollywood with successes including The Matrix trilogy, the Ocean's trilogy, Charlie and the Chocolate Factory, Happy Feet, Get Smart, I am Legend, Sherlock Holmes, The Great Gatsby and The Lego Movie. Village Roadshow owns and operates the popular theme parks on Queensland's Gold Coast: Warner Bros. Movie World, Sea World, Wet'n'Wild, Australian Outback Spectacular and Paradise Country, as well as Sea World Resort & Water Park and Village Roadshow Studios.

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About Microsoft

Microsoft is the leading platform and productivity company for the mobile-first, cloud-first world, and its mission is to empower every person and every organization on the planet to achieve more.

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About Collective Campus

Collective Campus is an Asia-Pac innovation hub, school and consultancy that works with companies to help them adopt the mindsets, methods and tools required to explore new business models and innovate in an era of rapid disruption.

The company was founded in 2014, based on a firm belief that the world's greatest underused source of energy is not the sun, the wind or the waves... it's our organisations and their people.

CC has helped organisations such as MetLife Insurance, Sportsbet, King & Wood Mallesons, Mills Oakley, Telstra, Australian Unity, Singapore Pools, Ascendas Singbridge, ASIC, Maddocks, Clifford Chance, BNP Paribas and many others with their innovation initiatives, a key component of which is partnering with startups to explore disruptive innovation, often very difficult to do from behind the walls of a large organisation.

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